Lori brings over 30 years of trade show management expertise to the East Coast Builders Conference. Her career started at Americasmart Atlanta, the nation’s largest wholesale marketplace, working on tradeshows for the apparel and home furnishings industry before her appointment as show manager for Surf Expo, the world’s largest action sports trade show. As SVP of Retail Shows, Lori spent 10 years working for dmg world media, where she continued to manage Surf Expo and the West Coast Gift Show portfolio that included two gift shows per year in Seattle, Portland, San Francisco and Los Angeles. Under her management – for two consecutive years – Surf Expo made Trade Show Week’s Top 50 Fastest Growing Trade Shows in the U.S.
More recently, Lori spent five years as SVP of Apparel for Americasmart where she managed the sales and leasing of the Atlanta Apparel Market, a 2-million square foot wholesale facility for the apparel industry. While at Americasmart, Lori identified the need to expand social occasion and managed a 90,000 s.f. expansion of the category to include the bridal market. Subsequently, in 2013 her team launched a new show called VOW | New World of Bridal, which just earned an award for one of the Fastest 50 Growing Trade Shows in the U.S. for 2014.
Lori has a passion for designing and remodeling homes and she and her husband have a home remodeling business.
Vice President, Sales & Marketing
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